UV coating is basically a compound that is applied to paper wet and then instantly dried by ultraviolet light. Several different types of compounds are used to coat paper, including polyethylene, calcium carbonate and kaolinite. These compounds are refined and mixed with viscosifiers that help them adhere to paper. UV coatings can vary in reflectivity and thickness, depending on the application, though a high gloss or subtle matte are typically used in premium printing applications.
What can be UV coated?
Just about anything can be UV coated, though it is worth noting that UV coating typically works best on thicker paper stocks such as PsPrint’s 16-point paper stock. This means that business cards, postcards, booklet and calendar covers, catalog covers, flyers and sales sheets make great candidates for UV coating.
Why should I have my printed marketing materials UV coated?
There are three main reasons why you should have your marketing materials UV coated. The first, and most obvious, is that a UV coating will enrich your design and enhance your colors. This, in turn, lends to customer confidence because you are able to print premium marketing materials. When you print premium marketing materials, it says that you are successful. And if you are successful, you probably have a good track record of satisfied customers. Thus, your customers will feel more comfortable doing business with you.
Finally, UV coating protects your marketing materials so they last longer. The longer your marketing materials last, the more they can work to earn a response for you, thus you will increase your return on investment and get the most out of your marketing buck when you have your print marketing materials UV coated